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Travel And Tourism Pubic Relations

The opening chapter explains the recent growth of industry PR, it note post printed and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools it note post printed and audiences, it note post printed and details the factors leading to PR`s new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, it note post printed and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, it note post printed and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications it note post printed and played an important role in both strategic it note post printed and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry`s major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; it note post printed and transportation services. Each of these sectors have their own special messages, PR tools, it note post printed and audiences. For example, meeting planners it note post printed and travel agents are of most importance to hotels, while travel agents are of little importance to airlines it note post printed and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; it note post printed and the Leading U.S. Travel & Tourism Universities. * Provides a comprehensive how-to guide for travel & tourism PR practitioners to increase profits it note post printed and enhance the visibility it note post printed and image of their company or client * Introduces the key domestic/international media it note post printed and audiences that Copyright (C) Muze In
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